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The global pee pad market is $1.1 to $1.5 billion and expected to double in the next decade. Yet it remains deeply commoditized. Pads are sold mostly on price and size, with almost zero differentiation. That's exactly where cat litter and self-cleaning litter boxes were before we created ScoopFree litter trays.
Global pet training pad market, projected to double over the next decade as small-breed ownership grows worldwide.
Consumers have few options beyond price and pad size. No true premium option. No easier to handle option. No health insights. Yet.
We created the K-Cup for kitty litter with ScoopFree. Now we are creating the K-Cup for puppy pads — proprietary, premium, subscription-friendly.
Every pad buyer has a visceral reaction to the smell. The mess. The daily hassle. This is the problem BrilliantPad solves.
Used pads sit out for hours. The odor builds. Pets snack. There has to be a better way.
Torn-apart pads. Wet pieces scattered across the floor. A necessary evil that creates its own mess.
Little dogs need to go often. When they can't, accidents happen — the problem is often the pad, not the dog.
One motion to open. One motion to close. Zero contact with waste.
The cover opens presenting a used roll sealed at both ends. Drop in the trash without any contact with waste.
Replacement rolls come with fresh rods and caps. Thread the pad through the clips, replace the cover.
Each roll = 21 full advances equivalent to 50 regular pads.
We have built a new version optimized for toys, teacups and mini breeds. Smaller footprint. Higher walls. Stronger motor. The 3rd-Generation BrilliantPad Mini is ready for mainstream distribution.
Measuring 24×18", BrilliantPad Mini takes up 47% less floor space — fits easily in retail packaging and home environments.
5" side walls keep everything exactly where it belongs. Less mess on the floor, less cleanup.
Holds the pad flat to reduce shredding and eliminate pad confetti — the #2 consumer complaint about regular pads.
Advance as much or little as needed from the app. Lets customers conserve and maximize roll life.
50% stronger than the previous generation for more reliable, consistent pad advance.
Redesigned internals direct waste precisely onto the pad. Cleaner floors, fewer messes.
This is what your customers are buying — not a machine, but the daily experience of being a better, less-stressed dog owner.
One designated spot. No more pads covering every room. Your living room is home again.
Small bladders mean they need anytime access. BrilliantPad is always available — reducing accidents and anxiety.
No more pad pickup and replacement. Disposal is fast, easy and clean — under 60 seconds every couple weeks.
Covered waste compartment and rapid-dry polymer ensures your home smells clean and fresh.
No touching gross pads. Clean disposal. Less bacteria spread. Healthier for you and your dog.
Get health alerts. Know she went. Monitor her well-being. Love her better.
BrilliantPad pairs with a mobile app to control advance cycles, log every bathroom visit, manage replacement roll subscriptions, and deliver PoopAI™ health insights — making this a technology platform, not just a hardware product.
Logs every visit with timestamp, photo, and characteristics. Know your dog went — even when you're away.
Advance a fresh pad on demand or set automatic timers. Manage roll subscriptions in-app.
Monitors frequency, consistency, and color. Flags anomalies before small issues become expensive vet visits.
Generate a 30-day health summary PDF. Walk into every vet appointment with real data.
Health issues in small breeds escalate quickly. PoopAI™ spots warning signs early — when treatment is easiest and least expensive.
Urination frequency and volume patterns can indicate early dehydration before clinical symptoms appear.
Irregular frequency, small frequent visits, or behavior changes can be early UTI signals. Caught early = simple treatment.
Identifies diarrhea, soft stool, and abnormal frequency. Correct before they become emergencies.
Every dog has a rhythm. When that rhythm changes, PoopAI™ notices — even when you don't.
BrilliantPad Mini's health monitoring provides wellness observations, not medical diagnoses. Our job is to give owners better information to bring to that vet conversation.
"BrilliantPad is an excellent solution for potty training puppies and maintaining their health throughout their lives. The ability to monitor waste is invaluable for early disease detection."
In 2025, BrilliantPad generated $1.1M revenue on just $59K marketing spend. The razor-and-blade model is working. There is significant headroom to grow through direct‑to‑consumer outreach, retail penetration, and partnerships already in-place with puppy marketplaces, registries, and breeders.
Hardware drives a proprietary consumable with no direct substitute. Unlike ordinary pads, BrilliantPad rolls are unique to the system — locking users into high-margin refills with high lifetime value. High-end litter boxes (ScoopFree $199–$299, Litter-Robot $599–$899) prove pet parents will pay for automation. Pads are next.
Hardware purchase at $299. One-time transaction that opens the consumable relationship.
$15–20/roll, proprietary, no substitute. 1.5/month on average. Strong razor-and-blade compounding.
76% of rolls sold on subscription. High LTV. Predictable, high-quality recurring revenue.
Trading up customers from regular pads to BrilliantPad rolls increases both revenue and gross margin — while creating a locked, recurring consumable stream with no commodity competition.
Robust IP covering both the device and consumable — together and separately — discourages commoditization and protects the proprietary refill model. Additional design patents, trademarks, and utility patents are pending.
| US Patent | Name | Scope | Expiration |
|---|---|---|---|
| 10,959,396 | Automatic Dog Waste Apparatus | Mechanical system | 12/9/36 |
| 11,895,981 | Pet Waste Paper Markings | Consumable | 12/27/38 |
| 12,010,974 | Markings for a Pet Waste Pad Roll | Method: install roll, capture image, advance until clean | 2/6/40 |
| 12,239,094 | Pet Waste Apparatus, Method and System for User Control | Analyze waste, advance distance 1 or 2 | 8/2/40 |
| 12,356,954 | Pet Waste Roll Assembly | Eco‑roll adapter (ER) | 2/1/38 |
| 12,453,332 | Pet Waste Cartridge | Consumable | 7/20/38 |
We don't merely enter markets. We create them. Both businesses were questioned in their early days — both created enduring categories that remain strong sellers nearly two decades later.
Established the automated litter category. Converted disposable litter spend into a proprietary consumable. Built lasting recurring revenue. Sold to PetSafe. Hundreds of millions of dollars of revenue per year.
Pioneered the interactive electronic laser cat toy category. Created entirely new consumer behavior around automated pet play. Sold to PetSafe. Durable seller nearly two decades later.
"The BrilliantPad team doesn't enter markets. They create them."
BrilliantPad is ready to scale. The technology and supply chain are proven, with a near-term path to US production. We are open to the following structures — and willing to discuss a good-better-best assortment strategy.
License the technology, IP, and proprietary consumable platform. Full access to six issued patents plus pending applications.
We supply product; you distribute. Ideal for large retail chains or distributors with existing pet category relationships.
Private label or co-branded versions for retail exclusive positioning. Custom configurations available.
Category-exclusive agreements available for qualified retail partners looking to own the premium pad segment.
The sensor and camera module can be decoupled from the motor to create a full assortment — health tracking for standard pads, semi-auto, and fully automated.
Open to acquisition discussions. The team, IP, supply chain, and customer base are all transferable. Let's talk.
Let's arrange a demo and begin a substantive partnership discussion. We can share our full vision for a good-better-best ladder and how we can work together to transform the pad category.
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